Effective Date: April 24, 2026
The UniGroup Companies and their affiliates and subsidiaries (“UniGroup”, “we”, “us” or “our”) are committed to protecting your personal information. The following privacy policy (“Privacy Policy”) describes the way we handle information learned about you from your interactions with us, including but not limited to your visits to our website available at unitedvanlines.com, mayflower.com, unigroup.com, moverescue.com, unigrouplogistics.com, unigroupworldwide.com, allegiantmovemanagement.com, citypointe.com, (collectively, the “Site”).
PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you provide us with your information, including when you visit our Site, you accept the terms of this Privacy Policy, and consent to our collection, use, disclosure, retention and other processing of your information as described in this Privacy Policy.
Please note that this Privacy Policy does not apply to the information we obtain as an employer, which is instead governed by our employee, job applicant and independent contractor privacy notice.
UniGroup collects personal information about you, which may include:
This information is collected and stored electronically when you:
Where permitted by applicable law, we may combine your personal information with other information we have collected about you. We may also combine your personal information with information we receive about you from other sources, such as our service providers, website analytics and digital advertising partners, third-party social media platforms, subject to your registration and privacy settings with such social media platforms, and publicly available information.
In addition, information about your device’s hardware and software is automatically collected by UniGroup when you use the Site. This information may include:
We may also collect information regarding traffic patterns and your interaction with our Site and advertisements, including click stream. This information is used by us for our business purposes, including for the operation and improvement of the Site, for technical troubleshooting, to maintain the quality of the Site, to provide general statistics regarding use of the Site and to determine the effectiveness of our promotional campaigns.
We may also receive similar data from our website analytics and digital advertising vendors, online advertising networks and from social media platforms, such as YouTube, subject to your registration and privacy settings with such third-party social media platforms and may share this data with such third parties.
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences, and other information.
We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.
The types of cookies UniGroup may use on the Site include:
We may also use third-party cookies, like Google Analytics and Hubspot, for example, which sets cookies on the Site to help analyze how visitors use the Site. You can visit https://www.google.com/settings/ads to learn more about Google’s use of cookies. If you would like to opt-out from the use of your information by Google Analytics, you may use Google Analytics’ opt-out browser add-on designed for this purpose. Please note that information collected via third-party cookies may be shared with our website analytics and digital advertising vendors.
Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet, or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site. You may also manage your cookie preferences by clicking Cookie Preferences on the banner at the bottom of the page.
A pixel or web beacons is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.
We may utilize pixels/web beacons both on certain aspects of the Site and in HTML-formatted email messages to you. Pixels/web beacons may be used for the purpose of, among other things, measuring the success of our marketing campaigns, compiling statistics about Site usage and tracking the activities of users of the Site and email recipients. For instance, we may use pixels from Google on the Site to enable us to create targeted advertisements and measure the effectiveness of our advertisements. For additional information on interest-based advertising, please see Section 2 (Interest-Based Advertising). Please note that information collected via pixels/web beacons may be shared with our website analytics and digital advertising vendors.
We may collect information about your online activities on our Site to provide you with advertising about products tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our advertisements are served.
You may see certain advertisements on other websites because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based and contextual means. These partners track your online activities over time and across websites, including our Site, by collecting information through automated means, including through the use of third-party cookies and pixels/web beacons, including the pixels/web beacons that we may utilize on the Site and in our HTML-formatted email messages to you. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. For example, we utilize certain of our advertising partners’ targeted advertising services to show you our advertisements on other websites based on your prior visits to our Site and other online activity.
Provided that a company participates in industry-developed programs designed to provide consumers choices about whether to receive targeted advertising, you may opt out of interest-based advertising generally through the Network Advertising Initiative website or by visiting http://www.aboutads.info/choices/ (web-based advertising) or http://www.aboutads.info/appchoices (for mobile advertising). To learn more, please visit the websites operated by the Network Advertising Initiative and Digital Advertising Alliance at www.networkadvertising.org/choices. You may also opt-out of interest-based advertising by managing your preferences by clicking Cookie Preferences in the banner below. Opting-out does not mean that you will stop receiving advertisements from us. It means that you still stop receiving advertisements from us that have been targeted to you based on your visits and browsing activity across websites over time.
We may use the information we collect for any of the following purposes:
Additionally, we may de‑identify or aggregate personal information so that it can no longer reasonably identify you. We may use, share, license, or sell such de‑identified or aggregated information for any lawful purpose.
Our lawful bases for processing personal information include:
We may disclose your information:
Except where you have specifically opted in, UniGroup does not share your personal information with third parties for those third parties’ direct marketing purposes.
Due to the global nature of our operations, UniGroup may need to move personal information across our global organization. Accordingly, your personal information may be transferred to or accessed in any jurisdiction where UniGroup has a presence or countries where third party service providers selected by UniGroup operate. If we transfer your personal data outside of your home jurisdiction, we will take appropriate measures to protect your personal data in accordance with applicable data protection laws. We may transfer your personal data to a third party in a country that is different from where you live or work. Where this is the case, please note that we or the third party may be required to disclose your personal data in order to comply with local laws or regulations.
Where required by applicable law, we will require our service providers to use appropriate measures to protect the confidentiality and security of your personal information. Where such international data transfer takes place to a recipient in a country that has a different data protection regime, we will take reasonable steps to ensure that this international data transfer will not negatively affect the level of protection of your personal information and is based on appropriate legal safeguards.
Our Site may contain links to third-party websites and online services. Any access to and use of such third-party websites and online services is not governed by this Privacy Policy, but is instead governed by the privacy policies of those third-party websites and online services, and we are not responsible for the information practices of such third-party websites and online services.
Some aspects of the Site may allow you to interface with social media, such as Instagram, YouTube, Facebook, X, Pinterest, TikTok, Spotify and LinkedIn. We will attempt to identify these aspects of the Site to you, for example, by identifying them with the applicable third-party logos or trade names. By using these interfaces, you will allow us to access information about you from those other online services, including information and other content that you submit to those online services. If you interface with the Site through your social media account, we may contact you or enable you to share your experience and content via your social media account, which information may be publicly viewed by other users of those services. For a description on how such social media services and other third-party platforms, plug-ins, integrations, and applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings with that service or platform.
Under certain circumstances, depending on your jurisdiction and governing data protection law, you may have the following rights:
We will not discriminate against you because of the choices and requests you make in connection with your personal information.
You may exercise any of the above rights by calling us at 800-637-2154, completing the form at https://www.unitedvanlines.com/data-rights-request-form, https://www.mayflower.com/data-rights-request-form or emailing us at integritymatters@unigroup.com. We may require sufficient information to allow us to confirm your identity before complying with your request.
You may choose to stop receiving our marketing emails by following the unsubscribe instructions included in such emails or contacting us at integritymatters@unigroup.com.
UniGroup uses reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. However, please note that no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. It is your responsibility to protect the security of your login information.
We will retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation.
Our Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit www.donottrack.us.
We do not knowingly collect or maintain personal information from any person under the age of 16. No parts of our Site are directed to or designed to attract anyone under the age of 16.
Under Nevada law, UniGroup does not sell your personal information. However, if you are a Nevada resident, you may submit a request that we not sell any personal information we have collected about you by contacting us at privacy@unigroup.com.
The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and its implementing regulations (“CCPA”) provides California residents with specific rights regarding their personal information. The below describes such rights and how you may exercise such rights, and our information practices, including the categories of personal information we collect, use, retain, disclose, sell or share, and how and why we collect, disclose, sell or share such information.
You have the right to request that we disclose what personal information we collect, use, disclose, sell or share. Specifically, you may request that we disclose to you the following:
You may also request that we disclose to you:
You have the right to request that we delete any personal information about you which we have collected from you. If it is necessary for us to maintain your personal information for certain purposes, we are not required to comply with your deletion request. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.
You have the right to direct a business that sells or shares personal information about you to third parties not to sell or share your personal information. We do not sell your personal information for monetary consideration. However, we do use tracking technologies such as cookies and pixels/web beacons for analytics and targeted advertising purposes. The collection of data through certain tracking technologies for analytics and targeted advertising purposes may be considered a “sale” and is considered “sharing” under the CCPA. To opt-out of having your information sold and shared with third-party website analytics and digital advertising vendors for this purpose, please click the “Do Not Sell or Share My Personal Information” link at the footer of the Site.
The CCPA requires businesses to process opt-out preference signals (“OOPS”), such as global privacy control (“GPC”) signals, which are signals sent by a platform, technology or mechanism, enabled by individuals on their devices or browsers, that communicate the individual’s choice to opt-out of the sale and/or sharing of personal information. To use an OOPS/GPC, you can download an internet browser or a plugin to use on your current internet browser and follow the settings to enable the OOPS/GPC (for example, https://globalprivacycontrol.org/). We have configured the settings of our consent management platform to receive and process GPC signals on our Site.
UniGroup does not have actual knowledge that it sells or shares personal information about minors under the age of 16.
You have the right to request a business that maintains inaccurate personal information about you to correct that inaccurate personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
You have the right to direct a business that collects sensitive personal information about you to limit its use of your sensitive personal information (1) to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services; (2) for certain business purposes; and (3) as authorized by the implementing regulations of the CCPA. UniGroup does not use or disclose your sensitive personal information in a manner not permitted under the CCPA.
You have the right not to be discriminated against because you exercised any of your aforementioned rights.
To exercise the rights to know, delete and correct described above, you must submit a verifiable request to us. You can do so by calling us at 800-637-2154, completing the form at https://www.unitedvanlines.com/data-rights-request-form, or https://www.mayflower.com/data-rights-request-form or emailing us at privacy@unigroup.com or integritymatters@unigroup.com.
To submit a verifiable request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors.
You may designate an authorized agent to make a request on your behalf by providing the agent with signed written permission to do so.
If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable request to verify the requestor’s identity or authority to make the request.
Please see Section 1 (Information We Collect) for the categories of personal information we have collected about you in the twelve (12) months prior to the effective date of this Privacy Policy. Each of the categories are disclosed for a business or commercial purpose as described above in Section 3 (How Information is Used) to the third parties listed in Section 4 (Disclosure of Information).
UniGroup collects the personal information described in Section 1 (Information We Collect) from or through the following categories of sources:
As noted in Section 9 (Data Security and Retention), we will retain the personal information described above for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulations.
The following categories of personal information were sold or shared in the twelve (12) months prior to the effective date of this Privacy Policy:
Such information is sold to or shared with our third-party website analytics and digital advertising vendors.
We share or sell such information:
Under California Civil Code Section 1798.83, also known as California’s “Shine the Light” law, if you are a California resident, you have a right to prevent your personal information from being disclosed to third parties for those third parties’ direct marketing purposes. If you would like to exercise this right, please click the “Do Not Sell or Share My Personal Information” link at the footer of the Site.
The categories of personal data we process about is set forth in Section 1 (Information We Collect) above for the purposes set forth in Section 3 (How Information is Used) above. We disclose your personal information with the third parties set forth in Section 4 (Disclosure of Information).
If you are a resident of Nebraska or Texas, you have the rights to:
You may exercise these rights by calling us at 800-637-2154, completing the form at https://www.unitedvanlines.com/data-rights-request-form, or https://www.mayflower.com/data-rights-request-form or emailing us at integritymatters@unigroup.com.
You must submit a verifiable request to exercise your rights, except, for Nebraska residents, the right to opt-out of the sale of personal data and processing of personal data for targeted advertising purposes. The verifiable consumer request must:
We reserve the right to verify your identity in connection with any requests regarding personal data to help ensure that we provide the information we maintain to the individuals to whom it pertains and allow only those individuals to exercise rights with respect to that information. We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm the personal data relates to you.
In the event we deny your request, you may appeal our determination not to act on your request within a reasonable period after receipt of our notice. You can submit your appeal in the same manner you submitted your request.
We use tracking technologies, such as cookies and pixels/web beacons, and disclose the information collected by such technologies to our third-party website analytics and digital advertising vendors, as set forth in Sections 1.b (Information Collected Automatically) and 1.c (Cookies and Other Information Collection Tools). Under Nebraska and Texas laws, such processing may qualify as a “sale”. To exercise your opt-out right of the sale of personal information, of if you are an authorized agent of a consumer attempting to exercise the consumer’s opt-out right, please click the “Do Not Sell or Share My Personal Information” link at the footer of the Site. For authorized agents, please note that you must be on the consumer’s device (e.g., laptop, desktop or mobile device) while clicking on the “Do Not Sell or Share My Personal Information” link for the consumer’s right to opt out to be properly exercised.
If you have any questions regarding this Privacy Policy, please contact us at privacy@unigroup.com
Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change.